Building regular exercise into our daily routine, especially where it forms part of our social lives, has a long-lasting effect on our health that spans the generations. Cranbrook has a dedicated group of community representatives and public health professionals focussed on increasing physical activity. Move More Cranbrook supports and encourages developing sports teams and community groups that provide local physical activity opportunities, and is helping to build the identity of the town as active and sociable. Exeter College Running Club, represented at and supported by the Move More Cranbrook group, were instrumental in organising Cranbrook Fun Run and have introduced a Cranbrook Junior Parkrun with funding from Cranbrook Town Council. Exeter and Cranbrook are one of 12 national Sport England pilot sites, building the capacity of Move More Cranbrook to upskill and access funding for community members is a key priority for this pilot.